Academic program assessment
Privacy notice
What we collect when you request a report, who else processes it, how long we keep it, and how to have it deleted. Written plainly, because you should be able to check it.
Last updated 30 October 2026. Effective on that date.
The short version
We collect the email address you type and the program details you give us. We use them to send you the report and to enforce one free report per address. We do not sell your data, we do not run advertising trackers, and we do not build a profile of you. You can ask us to delete everything we hold about you at any time.
1. Who is responsible
True Heading Collective LLC, a Michigan limited liability company, is the controller of the personal data described here. You can reach us at bt@trueheadingcollective.com for any privacy question or request.
2. What we collect
Only what the Service needs. Nothing here is collected for advertising or profiling.
| What | Why | Required? |
|---|---|---|
| Email address | To send the confirmation link and the report, and to enforce one free report per address | Yes |
| Program name | To identify which program to assess | Yes |
| Institution name | Printed on the report as context | No |
| State | Used to frame state-level demand in the report | No |
| Licensure status | A fact no public dataset carries; changes how a decline is read | No |
| Approximate enrollment | A scale check against national award counts | No |
| Payment details | Taken by Stripe on their hosted checkout. We never see or store your card number. | Only if you buy |
| Server logs | Our web host records standard request logs (IP address, time, page) for security and troubleshooting | Automatic |
We do not ask for and do not want sensitive personal data. Please do not put student records, personnel information, or anything confidential into the free-text fields.
3. What we do not do
- We do not sell, rent, or trade your personal data. Ever.
- We do not run advertising or cross-site tracking scripts on this site.
- We do not use your data to train AI models.
- We do not send marketing email. The only email you will receive from us is the confirmation link, the report you asked for, and — if something goes wrong — a reply from a person.
- We do not build a profile of you or make automated decisions about you that have legal effect.
4. Who processes it for us
We use a small number of service providers. Each sees only what it needs to do its job.
Stripe
Processes card payments on its own hosted checkout. Stripe receives your card details and email address directly. We receive confirmation that a payment succeeded and the email address attached to it. Stripe's privacy policy governs its handling.
Resend
Delivers our email: the confirmation link and the report PDF. Resend receives your email address and the message contents, including the report attached to it.
Google (Sheets)
Holds our request ledger, which records the email address, request status, program, and document ID so we can enforce one free report per address and answer questions about a report we issued.
Gumloop
Runs the automation that receives your form submission and generates the report. Your form fields pass through it in transit.
DreamHost
Hosts this website and keeps standard server logs.
We do not transfer your personal data to any other third party except where the law requires it, or where it is necessary to establish or defend a legal claim.
5. The public data in the report is not about you
The figures in a report come from federal datasets — completions, occupational projections, wages, and graduate earnings. Those datasets are about programs and occupations in aggregate. They contain no information about any individual student, faculty member, or applicant, and nothing you tell us is added to them.
6. How long we keep it
- Request ledger — kept while the record is needed to enforce one free report per address and to answer questions about a report we issued. Deleted on request.
- Confirmation links — expire 72 hours after they are sent.
- Payment records — retained by Stripe and by us as long as tax and accounting law requires.
- Email correspondence — kept while it is useful, then deleted.
- Server logs — rotated by our host on its standard schedule.
7. Your rights
You can ask us to:
- tell you what personal data we hold about you;
- correct anything that is wrong;
- delete it;
- stop using it for a particular purpose; or
- send you a copy in a portable format.
Write to bt@trueheadingcollective.com and we will act within 30 days. We may ask you to confirm you control the email address in question, so that we do not delete or disclose someone else's data on request.
One limit worth stating plainly: if you ask us to delete the ledger record, we can no longer tell that your address has used its free report, so the one-free-report rule can no longer be enforced for that address. We will tell you if that is the effect before we act.
If you are in the European Economic Area or the United Kingdom, you also have the right to complain to your local data protection authority. We would rather you came to us first.
8. Cookies and tracking
This site sets no advertising or analytics cookies and runs no third-party trackers. Your browser's dark-mode preference is read locally and is not sent to us. Stripe's hosted checkout may set its own cookies when you reach it; that is governed by Stripe's policy, not ours.
9. Security
We take reasonable technical and organisational measures to protect what we hold: access to the ledger is restricted to the operator of this Service, payment card data never reaches our systems, and confirmation links are single-use and expire. No system is perfectly secure, and we cannot promise absolute security. If a breach affects your personal data, we will tell you and any regulator we are required to notify.
10. Children
The Service is intended for people acting in a professional capacity at colleges and universities. It is not directed at children, and we do not knowingly collect personal data from anyone under 16.
11. Changes to this notice
If we change how we handle personal data, we will update this page and change the date at the top. If the change is material, we will say what changed rather than quietly editing the text.
12. Contact
True Heading Collective LLC
3000 Parkwood Dr.
Richmond, IN 47374
bt@trueheadingcollective.com