Terms of use

1. Who these terms are between

This website and the Academic Program Viability Assessment (the "Service") are operated by True Heading Collective LLC, a Michigan limited liability company ("we", "us", "our"). By requesting a report, buying a report, or using this website, you agree to these terms. If you do not agree, do not use the Service.

If you are using the Service on behalf of an institution, you confirm you have authority to bind that institution to these terms, and "you" includes that institution.

2. What the Service is

You name an academic program. We assemble a written assessment of that program's viability from public federal datasets — completions, occupational projections, wage records, and graduate earnings — and deliver it as a PDF by email. Every figure in the report is traced to its source and vintage.

The report is written for provosts, deans, and institutional research staff. It is not written for students, applicants, or job seekers, and it is not advice about whether to enrol in, teach in, or fund any program.

3. What the Service is not

This section is the most important in these terms. Please read all of it.

• Not a recommendation. The report does not tell you to close, expand, retain, or launch a program. Any decision you make is yours.
• Not a validated predictor. The scoring rule is a screening heuristic. Its measured agreement with expert judgment on programs it had not seen is stated in every report. Treat a verdict as a prompt to look closer, not as a finding.
• Not human-reviewed. Reports are generated with AI assistance and sent without a person checking them first. Verifying any figure or claim before you rely on it is your responsibility.
• Not institution-specific. Completions and demand figures are national totals. Your program's own trajectory may differ substantially. The report says so, and you should believe it.
• Not live labour-market data. Current job postings are not part of the assessment. That gap is named in the report rather than papered over.
• Not legal, financial, or accreditation advice. Nothing in the Service is a substitute for the judgment of faculty, deans, shared governance, counsel, or an accreditor.

4. Coverage

We do not assess every program that exists. We assess the programs for which we have assembled the underlying data. If you request a program we do not cover, we will tell you so at the point of request and will not take your money for it. Coverage grows over time; a program we do not cover today may be covered later.

5. The free report

The first report requested from an email address is free. It is the full report, not an abridged one. One free report is allowed per email address, ever.

Free reports are confirmed by email before anything is generated: we send a confirmation link, and the report is produced only when that link is clicked. This protects against mistyped addresses and automated abuse. A request that is never confirmed does not consume the free report.

We may decline or cancel a free report where we reasonably believe the Service is being abused — for example, automated bulk requests or repeated attempts to obtain multiple free reports for the same address.

6. Paid reports, price, and payment

Each additional report costs US$49, charged once. This is an introductory price and may rise for future purchases. There is no subscription, no recurring charge, and no account to cancel. A paid report is for a different program than your free one; it does not unlock or upgrade the free report.

Payment is taken by card through Stripe's hosted checkout. We do not receive, see, or store your card number, expiry, or security code. Stripe's own terms and privacy policy govern the payment itself.

Prices are in US dollars. We may change the price for future purchases, but a change never affects a report you have already paid for.

After payment you are asked which program to assess. Reports are prepared and sent by hand, usually within one business day. If you do not tell us which program you want, we will contact you at the email address you paid with; if we cannot reach you or you do not reply within 30 days, we will refund the payment.

7. Refunds

If you are not satisfied with a paid report, tell us within 14 days of receiving it and we will refund the full $49. We do not require a reason, and we will not argue with you about it.

We will also refund in full, at any time, if we fail to deliver a report you paid for, or if we cannot produce one for the program you named.

Refunds are made to the original payment method through Stripe. They usually appear within 5–10 business days, depending on your bank. A refund ends your licence to use that report under section 9.

To request a refund, write to bt@trueheadingcollective.com with the document ID printed on the report.

8. Your inputs and acceptable use

You agree to give a working email address you are entitled to use, and to name programs honestly. You agree not to use the Service to harass any institution or person, to submit another person's email address without their permission, to attempt to extract the underlying datasets or scoring model at scale, to interfere with the Service's operation, or to use it for any unlawful purpose.

Facts you supply — licensure status, enrollment, institution, state — are recorded as yours and are marked as yours in the report. We do not verify them. A report built on an incorrect input will be incorrect, and that is not a defect in the Service.

9. What you may do with a report

When you receive a report, we grant you a perpetual, non-exclusive licence to read it, store it, print it, and share it inside your institution — including attaching it to committee packets and internal reviews. You may quote from it with attribution to True Heading Collective LLC and the document ID.

You may not resell a report, publish it in full, distribute it as a product or as part of one, or present it as your own work or as the output of another tool. The underlying data is public; the assessment, its wording, and its scoring are ours.

10. Our data sources and their terms

The Service is built on public data, and we pass its attribution obligations through to you. Every report carries a source register naming each dataset and its vintage.

• IPEDS completions — National Center for Education Statistics, accessed via the Urban Institute Education Data Portal, used under the Open Data Commons Attribution Licence (ODC-By v1.0). Attribution to both NCES and the Urban Institute is required and is printed in every report.
• BLS Employment Projections and OEWS — U.S. Bureau of Labor Statistics, public domain. The BLS emblem is a registered trademark and is not used.
• College Scorecard — U.S. Department of Education, public domain.
• State occupational projections — Projections Managing Partnership / Projections Central.
• CIP–SOC crosswalk — National Center for Education Statistics.

If you republish any figure from a report, you are responsible for carrying the attribution that dataset requires.

11. Availability and changes

We aim to keep the Service available but do not promise uninterrupted access. We may change, suspend, or withdraw any part of it, including the scoring model, the datasets used, and the programs covered. When we change the model, reports issued afterwards say so through their model version; reports already issued are not retroactively altered.

If we correct a report, we issue a new one with a new document ID that records what it supersedes. We do not silently edit an issued report.

12. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including any warranty of merchantability, fitness for a particular purpose, accuracy, and non-infringement.

We do not warrant that any figure in a report is free of error, that a source dataset is accurate or current, that a projection will prove correct, or that a verdict reflects the true condition of any program. Public datasets are revised without notice, and some figures in a report are provisional — the report labels them.

13. Limitation of liability

To the fullest extent permitted by law, True Heading Collective LLC will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, enrolment, funding, accreditation standing, reputation, or data, arising out of or relating to your use of the Service or any decision you make after reading a report — whether the claim is in contract, tort, or otherwise, and whether or not we were advised of the possibility of such loss.

Our total aggregate liability for any claim relating to the Service is limited to the amount you actually paid us for the report giving rise to the claim, or US$49, whichever is greater.

Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or for death or personal injury caused by negligence.

14. Indemnity

You agree to indemnify and hold harmless True Heading Collective LLC from any claim, loss, or expense (including reasonable legal fees) arising from your use of the Service in breach of these terms, from your misuse of a report, or from your failure to carry an attribution required by section 10.

15. Intellectual property

The Service, the scoring model, the report template, the written interpretation, and the True Heading Collective name and marks are ours. The public datasets we draw on are not: they belong to the agencies named in section 10 and are used under the terms stated there. Nothing in these terms transfers ownership of any dataset to us or to you.

16. Governing law and disputes

These terms are governed by the laws of the State of Michigan, without regard to its conflict-of-laws rules. Any dispute arising out of or relating to these terms or the Service will be brought exclusively in the state or federal courts located in Michigan, and you consent to their jurisdiction.

Before filing any claim, please write to us at bt@trueheadingcollective.com and give us 30 days to resolve it. Most things are settled in one email.

17. Changes to these terms

We may update these terms. The date at the top of this page shows when they last changed. A change applies to purchases made after it; it does not alter the terms of a report you have already bought. If a change is material, we will say so on this page rather than quietly editing it.

18. General

If any part of these terms is found unenforceable, the rest stays in force. Our failure to enforce a term is not a waiver of it. These terms, together with our privacy notice, are the whole agreement between us about the Service.

19. Contact

True Heading Collective LLC
3000 Parkwood Dr.
Richmond, IN 47374
bt@trueheadingcollective.com